Home Page - Linney Insight

We get you closer to reality.

We’re a full-service Insight agency helping big brands understand people so they can better influence decision-making.

And the best way to do that is by getting closer to reality. From biometric testing to real-world observation and experimenting in high-fidelity virtual environments, we always look for the solution that gets us closer to the truth.

And we’re very lucky. We sit and work closely with world-class talent. From strategists, to designers, to producers. This means our clients come to us for end-to-end solutions, starting with Insight and finishing with real-world executions.

Who we’ve helped get closer to reality

The impact we love to make

Using eye-tracking and co-creation with shoppers, we helped Warburtons redesign its in-store fixtures, which resulted in a 72% sales uplift.
A behavioural redesign and prototype experimentation changed behaviour, increasing recycling by 137%.
Using our advanced creative testing, we enhanced PayPal’s social media campaign, delivering a 70% increase in sales.

The methods we use

Existing Behaviour

Leveraging data to reveal how people have behaved.

Examples of approaches:

Purchase Patterns
Social Listening
Footfall & Flow Analysis

Competitor Immersion

Bringing the ever-changing world that people experience to you.

Examples of approaches:

Category Snapshots
Situational Safaris
Semiotic Profiling

Non-conscious Measurement

Bring behaviour into view with unexpressed but undeniable reactions.

Examples of approaches:

Eye Tracking
Emotional Measurement
Neuro Reactions

Behavioural Experiments

Prototype and play with psychological and design principles.

Examples of approaches:

Practical Prototyping
Advanced Creative Testing
Choice Engineering

Simulated Scenarios

Simulate flexible, immersive spaces to optimise the end arena.

Examples of approaches:

Scene Testing
Co-creation
Agent-Based Sims

Contact Us

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